Entertainment reporter, Jimmy Carter, tells U.S. Country Radio WKKT that the apparent snub the ACMs inflicted upon Carrie Underwood with only one nomination was nothing more than a political play by her label.
Apparently, the label decided to campaign for Miranda Lambert since they thought she “needed it more”.
Carrie Underwood only got a nomination for “Female Vocalist Of The Year”, and being country music’s most played female artist for the past five years, getting nominated for this is a lock. She doesn’t even need a label’s support to land this nomination.
Many country music analysts were shocked about the lack of an “Entertainer Of The Year” nod – the highest honor that could be bestowed upon a country artist – after the year Carrie has had:
- 3 #1 singles and 1 #2 single.
- 2 million albums sold.
- Over 2,000,000 digital downloads.
- Over 1,000,000 fans attended her sold-out “Play On” Tour.
- Critical acclaim for the “Play On” Tour.
On the other hand, Miranda Lambert got 7 ACM nominations, including one for “Entertainer Of The Year”. This is Miranda’s year:
- 2 #1 singles, including the smash “The House That Built Me”
- Less than 1,000,000 albums sold.
- She just started her first headlining tour.
See what’s wrong with this picture? I understand both of them had a great year. And I understand that Miranda needs a push to improve, especially commercially. Her latest single, Only Prettier, barely made the top 10, even after riding the massive 5 week #1 streak that “The House That Built Me” gave her. But for the label to do this to their greatest asset, Carrie Underwood? This, I cannot fathom.
Honestly, Carrie’s label has missed on a lot of opportunities when it comes to marketing her music. She may not want to crossover to other radio formats, but some of her songs were just wanting to smash on different formats: Cowboy Casanova and Undo It, anyone?
Maybe the label’s decision to support Miranda is true in certain categories – but definitely not in the “Entertainer of the Year” one. Carrie has won that award twice at the ACMs so far and many expected to win it this year as well.
It is a sad day for country music when the most deserving gets snubbed.