Dear Roadster Diner,

I love you. I really do.

Out of all Lebanese restaurants, you might be my second favorite. A close second at that. Sorry, but nothing can top Batroun’s Pizza Royal (and they don’t make my wallet go drastically thinner too).

My relationship with you can be abusive sometimes, mostly from your part both to my wallet and my cholesterol levels. And despite that, I keep going back.

But this is not about me loving you. It’s about you not loving me as much. You see, you, as a franchise, can be categorized as somewhat xenophobic (Dubai doesn’t count). How so? Have you looked at how your branches are spread out across Lebanon?

Take Beirut as the center. Your branches are located all around Beirut. The furthest one to the North is in Kaslik and the furthest one to the south is in Verdun. So say I’m spending summer in my hometown in the North, I cannot eat your Diner Mite 220 unless I go all the way to Kaslik, where I have to wait for ten or more minutes so I can be seated in the non-smoking section. And during summer, the City Mall branch has waiting times that can go to about 30 minutes. To say business is overflowing would be an understatement, right?

So why don’t you invest in spreading out more to the North and further to the South? I’m not saying go all the way to Akkar or the Southern border but you know, Batroun or Saida would be a good stopping place, no? I’d even take Jbeil if Batroun is too far for you.

You see, your rival Crepaway is already spreading out way more than you do. Their Batroun branch has been doing quite well for a few years now and they’re opening up a new branch in Jbeil. I don’t like Crepaway as much as I like you but they’re more accessible, and therefore, more prominent in the Lebanese scene. Look at it this way: more people would readily go to the more available place, right?

The new branches don’t need to be a full blown architectural design like the new Batroun McDonald’s. They can be a small place enough to keep business in the positive range in small Northern cities and enough to satisfy the appetites of your customers whose lives do not revolve around the Lebanese capital.


A hungry Lebanese citizen.