The Lebanese Brew Ad Campaign: Try Something Brave… the Last Summer on Earth

I blogged several months ago about a great ad video by Lebanese Brew: Courage is Contagious.

The message behind that video was about the importance of being courageous enough to be free in life. And it extremely well done.

Well, who knew Lebanese Brew can come back with an even better campaign this time around?

Not straying away from their previous message, the Try Something Brave campaign is here: Going out of your comfort zone and doing things that you never thought you’d do, on the last summer on Earth.

All of these amazing ads are part of a video that has creativity & ingenuity written all over it:

Can I say brilliant? Can I say awesome? Can I say I got goosebumps?

This is probably the first time I’d want to try something after an ad campaign. I really want to have some Lebanese Brew right now.

Check out the campaign’s website by clicking (here) – it will redirect you to their Facebook page where a countdown for a smartphone app (for both iOS and android) is taking place. Almost 90 hours to go until you can get the app and try something brave. I’ll make sure to let you know about the app too.

Cheers to Lebanese creativity!

Update: The agency that did these is Interesting Times. I mention this because I think these ads are such a breath of fresh air that I need to congratulate the agency, even though they don’t need me. They have this feel of Lebanese friends sitting together and coming up with them – very authentic and very refreshing. A job truly well done, Interesting Times! 

About these ads

To All Med Students: The Rise and Fall of Medicus Studentus

This is an absolutely hilarious video done by medical students at the American University of Beirut (AUB) that was presented during an annual gala dinner which serves as a fundraiser for the Lebanese Medical Students International Committee (LeMSIC).

I was fortunate enough to watch this firsthand at the aforementioned gala dinner and I thought it was totally awesome. Other med students, you will eat this up. For those who have nothing to do with med school, here’s the setting you need to put in your head: cut-throat competition, your med school books are neo-scripture. Caffeine is your BFF. You also hate everyone.

It’s long but definitely worth it. And hey, we have unlimited internet at night now. So why not?

This is Not A Movie – This is Syria

To affix to the previous post about a year in the life of a Syrian revolutionary, I found this video fitting to showcase the struggle of the Syrian people – politics aside.

Your stance regarding the Syrian matter cannot be how it reflects on your country. It should be a reflection of your humanity because you cannot see such a video and not be shaken to your core.

And if you still feel like nothing’s wrong in Syria, then you are simply blinded and lack basic human compassion.

 

Greenpeace Lebanon’s Secret Mission: Blue Shield 011 – Mission #1 – The Video

As a follow-up to my initial post about the matter, which you can check here, Greenpeace Lebanon has unveiled the first in a series of videos in their secret mission, which is slowly taking form.

You can check out the video here:

It’s not too late to get aboard the mission’s ship. All you need to do is follow this link and register your email. You’ll be receiving secret material as soon as it becomes ready. Video #2 will be up and ready very soon, from another region in Lebanon, to slowly expose the horrors going on with our waters, beaches, etc…

Change in Lebanon starts with these small steps, such as being more active even if it’s simply online.

 

The Rihanna “Man Down” Controversy

Prior to this weekend, I was about as knowledgeable about a song and video for Rihanna titled Man Down as I am about quantum physics.

Which basically means: I have no clue.

But soon enough, I get many of my followers on Twitter retweeting Rihanna’s charged tweets:

“I’m a 23 year old rockstar with NO KIDS! What’s up with everybody wantin me to be a parent? I’m just a girl, I can only be your/our voice! Cuz we all know how difficult/embarrassing it is to communicate touchy subject matters to anyone especially our parents! And this is why! Cuz we turn the other cheek! U can’t hide your kids from society, or they’ll never learn how to adapt! This is the REAL WORLD!”

Those leading the campaign against the Man Down video are the Parent’s Television Council for the video’s portrayal of murder and rape. And honestly, this is overly melodramatic.

1) There are many TV shows with full length episodes about murder and rape. Did they call out to get them banned?

2) The song is about shooting a man down. What would the video be about? Rihanna dancing in a field of corns?

3) As Rihanna said, she is only 23, and as a person who has already been the victim of domestic abuse, she is allowed to speak up more than anyone else, especially that she hasn’t tackled the issue, at least to my knowledge, in depth.

4) If parents are worried their children would act out on the video, then maybe they’re not doing a good enough job of raising them? If a child or teenager thinks they need to imitate every single pop music video out there, then we’re in serious trouble. Have you seen what goes on in some of those videos? Why haven’t that council spoken about the near orgies going on in pop music nowadays?

5) Again with controversies, the only thing they do is shed light on something that most people would be unaware of. I would have gladly resumed my life without “Man Down” and would have remained clueless about the song hadn’t it been for the Parent’s Television Council. And for that matter, blowing this way out of proportion is definitely not the way to handle it.

Check out the Man Down video here:

Katy Perry’s Hidden Message in E.T?

Katy Perry’s new video for her smash hit E.T. was released on Thursday and, like the song, it’s all about aliens and weirdness.

I have mixed feelings about the video personally. I thought it was way overhyped (everyone was saying how it was going to be the video of the year and whatnot) so I was let down by the final result. But it was still a good video in the sense that it wasn’t boring and it was definitely engaging. The visual effects were quite good, especially for a music video, and I just like the song. I did ever since I listened to its demo.

You can watch the video here.

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