For those who like to party hard on NYE and then drive back home, Lebanon’s NGO Kunhadi has an ad right for you – and it is simply great.

The campaign has two components: a video and a poster, both of which are making the viral rounds because of their very sincere message and the simplicity with which they were made.

The posters:

For non-Lebanese readers, the ad says: your parents are staying up on New Year’s Eve for you to come back. Don’t drink and drive.

The YouTube video to accompany this poster is:

You have to give it to Kunhadi. Their ads are always poignant and emotional. I also remember their Mother’s Day ad was brilliant as well.

And on another note, is it just me or is the Lebanese marketing scene becoming way more creative than it used to be? First there was the Lebanese Brew ad, then there was the Nadine Labaki Johnnie Walker one, followed by Fransabank and then MAD Beirut. 

But no matter… hopefully the message in this video comes across. And what’s more important is for those who are going to parties to be aware not to get into cars with drunk stubborn friends who refuse to take a cab.