I blogged several months ago about a great ad video by Lebanese Brew: Courage is Contagious.
The message behind that video was about the importance of being courageous enough to be free in life. And it extremely well done.
Well, who knew Lebanese Brew can come back with an even better campaign this time around?
Not straying away from their previous message, the Try Something Brave campaign is here: Going out of your comfort zone and doing things that you never thought you’d do, on the last summer on Earth.
All of these amazing ads are part of a video that has creativity & ingenuity written all over it:
Can I say brilliant? Can I say awesome? Can I say I got goosebumps?
This is probably the first time I’d want to try something after an ad campaign. I really want to have some Lebanese Brew right now.
Check out the campaign’s website by clicking (here) – it will redirect you to their Facebook page where a countdown for a smartphone app (for both iOS and android) is taking place. Almost 90 hours to go until you can get the app and try something brave. I’ll make sure to let you know about the app too.
Cheers to Lebanese creativity!
Update: The agency that did these is Interesting Times. I mention this because I think these ads are such a breath of fresh air that I need to congratulate the agency, even though they don’t need me. They have this feel of Lebanese friends sitting together and coming up with them – very authentic and very refreshing. A job truly well done, Interesting Times!
A Separate State of Mind | A Blog by Elie Fares 
I think it’s these guys http://www.krm.co.at/
LikeLike
Checked their website. There’s nothing there.
LikeLike
Check again at http://www.krm.co.at/#/about/team
Also, on the front page
LikeLike
Nothing on there but the video is on their vimeo page. Thanks Joseph!
LikeLike
it’s interesting times. http://interestingtimes.me/
LikeLike
I don’t see credits anywhere!
But I fixed it. Interesting Times it is.
LikeLike
interesting times
LikeLike
Edit: had no idea that was an agency’s name 😛
LikeLike
Wow! This is great 😀
LikeLike
Indeed! 😀
LikeLike
Interesting Times is the agency.
LikeLike
Not KRM?
LikeLike
It’s Interesting Times Beirut… last year they won the Gemas Effie Mena award for “courage is contagious” campaign, also for LB beer.
LikeLike
Yes I just googled them. Not my domain so I had no idea there was such an agency.
I’ve updated the post accordingly.
Brilliant campaign!
LikeLike
bro…the guys who did this are Interesting Times, not KRM, although KRM worked with them.
http://interestingtimes.me/
LikeLike
Yes, I fixed it.
LikeLike
i love the art direction and the print stuff. but the TVC is an almost complete rip-off of Puma’s After-hours athlete…almost down to the VO artist.
LikeLike
Really? That’s disappointing. Do you hace a link to the Puma ad?
LikeLike
different narrative. same tonality, mood, music and pace. and it’s a youth manifesto.also note the last scene ‘good girls go home straight after the…after-party’ down the street, just like Puma. too bad.
LikeLike
Yeah they are very similar
I’m disappointed.
But I’m more of a fan of this one.
LikeLike
you’re more a fan of Puma or LB? I think one thing LB is doing great is just getting down on the streets of Beirut and capturing a bit of the youthful spirit. i’m a fan of that. but at the same time, it feels a little alien to me and too forced. Puma felt authentic.
LikeLike
More a fan of LB because I think it’s more relevant to our daily lives.
LikeLike
you skinnydipped/dived off raouche? 🙂
LikeLike
I haven’t 😛 But i know people who dived off other places in Leb.
Besides, it’s not all about that dive :p
LikeLike
Pingback: A Lebanese Identity Crisis | Brigitte's Blog
Pingback: The Last Summer on Earth - Blog Baladi