Apple seems to be adopting a very aggressive strategy rolling out new iTunes services to international markets. Only days after Lebanon got the music iTunes store added to its already existing AppStore, the country’s iTunes Store now has its own bonafide movies section, albeit the selection isn’t that extensive.
Here are the current top-selling movies at the Lebanese store:
The prices range from $9.99 for the Disney bunch to $18.99 for new releases such as Abraham Lincoln: Vampire Hunter. Each movie is more than 1.5GB of downloads in SD format and about 4GB in HD, which makes you wonder: how are the people buying these movies actually downloading them?
There’s also a separate section for Arabic movies which currently contains a pitiful selection of obviously horrid Egyptian movies.
All in all, this is a nice improvement for the store. The music section seems to have decent enough sales to have a top 200 ranking, although most of those are not Lebanese music which discredits the idea that Lebanese expats would be the store’s main clientele.
Hopefully a books section gets launched soon and the Lebanese iTunes store would become complete. Now let’s instill the mentality in people’s heads that buying online using a debit or credit card is okay, secure and that trusted companies are not out there to get you.