It comes as no surprise at all that Adele is currently reshaping the music sales scene almost by herself. Her second album, 21, which recently won album of the year at the Grammy’s, has sold more than 6.6 million copies in less than a year. Adele has also won 5 other Grammy’s on Sunday, becoming the second female artist to do so in one night, the first one being Beyonce. It’s more impressive to consider that Adele’s Grammy wins come after it was decided to cut down the number of awards.
In a time when musicians are struggling to sell a million copies of an album with a release frame of 2 years per album, she has sold 6 times that much in less than half the time. And get this, almost a year later, 21 is set to have its best sales week ever with estimates of about 600,000 copies sold this week in the United States alone, bringing Adele’s tally to more than 7 million copies sold in a single week.
Not only that but Adele became the only artist in history to have a number one on the Billboard Hot 100 and the Billboard Hot 200 simultaneously 3 times. Rolling in the Deep was #1 when 21 was #1 back in June, likewise with Someone Like You (December) and Set Fire To The Rain (January).
21 has been #1 on the Billboard Hot 100 for 20 weeks, going on even more as no other new releases are getting close to dethroning Adele. There’s even an online game called: “Knock Adele off the charts and win!” In fact, 21 will soon become among the few albums that spent their entire year in the Billboard Hot 200’s top 10. It spent only one week outside the top 5, actually. And with an upcoming release of Rumour Has It, Adele will keep selling and selling.
Her success goes to show that making great music will get you places, regardless of how radio-friendly those songs may be or how “weight-appropriate” the artist is.