MTV hosted Michel Aoun on Walid Abboud’s show “Bi Mawdou3iya” yesterday and he discussed the current debacle in the country regarding the electoral law and whatnot.
So because we live in extremely sensitive times, Lebanon’s main political foe for Michel Aoun is, naturally, going to seek out airtime as well. Samir Geagea will be on “Bi Mawdou3iya” as well tomorrow, all to MTV’s delight.
This isn’t about what both politicians want to discuss (or not discuss). It’s not about their propositions and constant tug-of-war leading nowhere. In order to announce the episode, I stumbled on the picture that follows.
The most interesting part of the picture to me was the cost to run an ad on MTV during Samir Geagea’s show. Two 30 second ads can cost you up to $5000.
Every single second of commercial break is probably sold by now. This is how much audience our politicians bring in. Too bad there’s absolutely no tangible and efficient measures that are brought with them and the income they bring to the TV stations they appear on.