I loved the recent ad by Annahar for their 80th anniversary, featuring different Lebanese politicians during their early days – with slight jabs at how they turned out today – then ending it with one of the most spot-on taglines I’ve recently seen: We were writing history when they were just children.
The ad, however, it turns out is not as original as I had hoped it would be. I was recently sent the following UN ad for refugees, dating back to 2009, featuring a very similar theme that is centered around important characters as children:
Advertising is definitely not within my scope. But is it really difficult not to get this loosely “inspired” from other people’s material? Have ideas become this scarce? Or do those running such ads believe their original source would never be uncovered?
Either way, despite the Annahar ad being extremely effective, I – for one – am disappointed it didn’t turn out to be the stroke of genius I thought it was.