Tripoli’s Massive PR Crisis: Beer Ads Banned In The City

Tripoli Beer ads

It must be tough being from Tripoli lately, or at least tougher than average for the people of a city long forgotten by successive governments, left to its own accord to make do with the little it has.

It wasn’t enough for people from Tripoli to have to deal with the fact that the other Lebanese, quick as they are to judge and believe their views are scripture, believe them all to be undercover members of ISIS or ISIS members to be.

It wasn’t enough as well for those unfazed by the ISIS threat (yet) to deal with the fact that their city has become synonymous with mayhem, sporadic fights, mini wars and hating the Lebanese army. No amount of tweets, Facebook posts or mini gatherings on the street and billboards in support of the army or in condoning the behavior of some of the city’s men would change that perception

It also wasn’t enough for those living in lala land, adorable as they are, to have to deal with the fact that being from Tripoli has also become synonymous with them having people like Kabbara, Khaled el Daher and Mer’ebi as their representatives. Granted, the latter two are not from Tripoli per so but who’s really looking at specific representation districts these days?

Keep in mind that all of this is to the background of destitute living conditions, severe social inequality, horribly poor development, high illiteracy rates and Lebanon’s highest poverty rates, just to name a few.

No, today the people of Tripoli have to deal with yet another facet to the growing saga of their city: their very own mayor being hellbent on turning the city into what it proclaims to be: Lebanon’s prime Muslim city.

When Ramadan rolled around, that mayor decided that breakfasts in the city should not be allowed. People tried to defy that order for a while but it only took him igniting the fire for the dormant Islamists, few as they are, to act on poor elderly having breakfast at one of Tebbane’s cafes, probably out of necessity to take medications. Soon enough, if you happened to be in Tripoli before iftar during Ramadan, you’d see most cafes closed to customers, afraid to make what little money they make with the circumstances reigning over their city currently.

No, banning breakfast was not enough.

Today, Mr. Ghazal is back with a vengeance. It wasn’t enough for most of Tripoli’s restaurants not to serve alcohol for customers, understandable as it is given the city’s demographics. However, the new rule of law in Tripoli is to forbid alcohol ads as well to be spread around the city, starting with beer. اجتنبوه has been modified by Mr. Ghazal’s fatwa-prone mind to include media items as well. Who knew one’s morality can be ruined by a picture of Almaza’s new low-end lager tier?

Apart from the fact that it’s probably illegal to ban such ads in his city when there are no regulations pertaining to it on a national level, Tripoli remains, even today, a city that is not actually demographically unicolor, where one of Lebanon’s biggest Christian orthodox communities resides and where the majority of the Sunni population is actually moderate, not ISIS-prone as they are portrayed by everyone.

What Mr. Ghazal seems to be entirely unaware of is the fact that his regulations are putting his city on an even faster track of regression to stone-aged times that make it incompatible with the vision most of its inhabitants want for it: a modern city with a sustainable economy, not a fertile terrain for the Islamic State. He also seems to have forgotten that his city has existed for a very long time with beer ads spread around its billboards without any sort of problems whatsoever. What gives in August 2014? Is the rise of the angry Sunni getting to his head as well?

Some people of the city decided to take their anger on social media, setting up a “Tripoli Loves Beer” Facebook page, posting pictures of them holding or drinking different kinds of beer to counteract Ghazal’s decision. However, is it enough?

The problem with Lebanon’s Tripoli goes beyond the repercussions of it being poor, left alone by governments as is the case with the entire North, ruled by factions that belong to borderline illiterate politicians, as is the case elsewhere in the region too. There’s a tangible PR problem with how the city is presenting itself, at times like these, to the rest of a country that is beginning to freak out from calls to ban alcohol, stop breakfasts and rising army hate, over-exaggerated as it is.

Tripoli’s downtown, for instance, is centered around a roundabout with the word “Allah.” Underneath Allah is a slogan proclaiming the city to be the citadel of Muslims. All around the roundabout are black لا اله الا الله flags. Welcome to Tripoli indeed.

The entirety of the coverage over Tripoli, when it actually happens, is centered around the “Allah” roundabout aspect, the ISIS flags on some sporadic balconies in destitute neighborhoods, serving as a magnifying glass on the illiterate brain-washed militants ruining their city’s reputation with each passing day. The details of how that reality came to be are irrelevant at this point. What Tripoli needs today is a gigantic shift: will it remain the city that surrenders to extremism again and again despite most of its inhabitants being against it? Or will it be the city to make sure that “the citadel of Muslims Tripoli” rhetoric exists no more?

With people like Ghazal as its mayor, with people like Kabbara as its parliament representatives, I don’t see the former happening anytime soon – even with its people fighting as hard as they can to try and change perspectives and with people on Tripoli’s side who advocate again and again to give the city a chance. We are all aware that this isn’t how the city truly is, that a couple minutes away from the “Nour” roundabout are numerous bars in Al-Mina that would readily serve you alcohol, that parties flourish and that women can dress scantily too. We are aware as well that the majority of the people in Tripoli are more terrified by what’s happening to their city and the possible repercussions than everyone else.

But all of that is put on hold with those looming ISIS flags beginning to prop around the city with politicians who are probably happy about that, and I have to wonder: till what ends can I tell people there’s nothing to worry about in Tripoli when I’m the one finding the current scene to be foreign in a place I’ve known since I was a child?

Until then, Tripoli likes beer, and the people who like Tripoli do too.

Tripoli beer

Cheers.

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2 thoughts on “Tripoli’s Massive PR Crisis: Beer Ads Banned In The City

  1. Reblogged this on Eliane Fersan and commented:
    Ghazali’s actions are unconstitutional and violate our consecrated right for freedom of expression, freedom of worship and freedom to live anywhere in Lebanon without fearing discrimination. I hope the central government and Minister Mashnouk takes proper actions towards this Mayor who thinks himself above the law. This is not the real image of Tripoli you are portraying! We will not believe you!

    Reply

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