Humans and Curiosity Reveal a World of Pure CGI: The Making Of “Qitaf Diamonds” – the STC Ad

This is a guest post by a friend to introduce you to his latest work: a TV Ad for KSA’s STC mobile operating company, named Qitaf Diamonds.

Have you ever wondered how some TV commercials are done?

ABLis about to launch an interactive video that unveils the secrets and techniques of the process that gives rise to these commericals.

Humans and curiosity, they go way back. Come on, let’s admit it, we always want to know how? what? who? and when? Each can help, in their own specialty, to bring knowledge to people. When it comes to ads, many want to know how they’re made. So we ask, how would you like to know how “Qitaf diamonds”, one of our latest commercials, came to life?

Promise! We won’t be wasting your time with the usual making of, a director saying “Action”, or people running around trying to look busy on set. Come along with us to the world of pure CGI, where we uncover the detail behind what your eye is seeing….

Lazy? Choose our “auto pilot mode” by watching this video:

For those more curious and compelled, experience the  “full interactivity mode” via our web app, which you can access here, where you can move the cursor and choose which part of the frame you want to unveil and know exactly “how it was made”!

Enjoy the ride into our virtual fascinating 3D world.