The Ward el Khal “Scandal” is an LBC Prank

Remember the video that surfaced online a few days ago and featured Lebanese actress Ward el Khal going into a cat fight with a woman who accused her of sleeping with her husband?

If you don’t, then here’s the video.

A few days later, Blog Baladi wrote about Ward el Khal filing a lawsuit against the woman in question. Drama, drama. Literally.

It turned out the whole video is a prank, staged by LBC, who wanted to advertise their new TV station: LBC Drama.

While the prank sure got people talking, I have to say it’s a very cheap shot and I’d be worried if it actually represented the content of what LBC Drama will air.

The new station will go on air starting August 20th.

“The idea was that of brilliance, leading viewers to feel and live the moment and the drama,” Ward el Khal said regarding the video.

I guess some people have a low standard for what’s brilliant.

This is Ward el Khal letting you all know:

LBC are proud by how viral the video went. What I don’t get is how that will benefit them in whatever they were trying to do.

 

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6 thoughts on “The Ward el Khal “Scandal” is an LBC Prank

  1. it is a brilliant idea, more than 300,000 people watched the prank online in less than 1 week! more efficient than that you cannot be in a country like Lebanon!

    Reply
  2. Pingback: حقيقة شو صار مع ورد الخال ( Ward el Khal Scandal Update) - Blog Baladi

  3. I thought u were gona compare it to the TNT network drama prank segment, now that s how u advertise for drama segments ! Not by using a celerity’s fans and their empathy …

    Reply
  4. Pingback: Dear LBC, This is How You Introduce a Drama TV Channel « A Separate State of Mind | A Lebanese Blog

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