The new ads by Smeds for their mozarella cheese are nothing but sexually inferring. Without them telling you what they’re advertizing, you’d think Antoinette Akiki has a new sex-ed show, à la Lezem Ta3ref, on YouTube.

I’m not a marketing expert. But if someone intends to sell some food item, is associating it with talk about breasts and a man bringing his wife to orgasm a decent strategy?

In other words: food and vulgar ads, do they go hand in hand (no pun intended) or is it a grave misstep here?

I’ll leave the answer to the pros.

To me, I think sex sells. But not cheese.

Here are the ads: