Kunhadi’s New Year’s Eve Ads

For those who like to party hard on NYE and then drive back home, Lebanon’s NGO Kunhadi has an ad right for you – and it is simply great.

The campaign has two components: a video and a poster, both of which are making the viral rounds because of their very sincere message and the simplicity with which they were made.

The posters:

Kunhadi - NYE Poster

For non-Lebanese readers, the ad says: your parents are staying up on New Year’s Eve for you to come back. Don’t drink and drive.

The YouTube video to accompany this poster is:

You have to give it to Kunhadi. Their ads are always poignant and emotional. I also remember their Mother’s Day ad was brilliant as well.

And on another note, is it just me or is the Lebanese marketing scene becoming way more creative than it used to be? First there was the Lebanese Brew ad, then there was the Nadine Labaki Johnnie Walker one, followed by Fransabank and then MAD Beirut. 

But no matter… hopefully the message in this video comes across. And what’s more important is for those who are going to parties to be aware not to get into cars with drunk stubborn friends who refuse to take a cab.

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4 (Album Review) – Beyonce

Beyonce - 4 - album cover

I have to admit. When I first heard “Run The World” my expectations for this album by Beyonce sank lower than the Dead Sea. I am not the biggest Beyonce fan but I’ve come to appreciate her as an artist and come to like a few of her songs (Halo, Sweet Dreams, If I Were A Boy, Listen, Irreplaceable…) so it was with caution that I approached listening to this album.

And it is drastically different from what I expected it to be. If the norm is for an artist to release a sample of the album’s sound with the leading single, Beyonce simply shattered that. “Run The World” has nothing to do with any other song on the album. And that’s a very, very good thing.

4 is an album full of ballads where Beyonce showcases her amazing vocals. She’s the kind of artists that’s always underestimated when it comes to her vocal chops, mostly because she caters to an audience that doesn’t really care about such things. So with 4, she shows impeccable growth in that department and she delivers the album that she wanted to make, regardless of how much it would sell or how well radio would respond to its singles.

4 is also an album that could well be the exact theme opposite of the Adele’s brilliant “21”. Where the latter was an album about sweet heartbreak, 4 is an album about falling in love. Even the heartbreak ballads on 4 are songs about how Beyonce still has love for her significant other.

The album opens with the gut-wrenching ballad “1+1”, which I reviewed earlier after Beyonce debuted it in an impeccable performance on American Idol. And if you thought that performance was great, a video of Beyonce singing the song in her dressing room for select friends and family where she was even better, showing that what you get on stage is who she is – not just a synthetically improved gimmick.

The album continues to a song titled “I Care,” a balland about Beyonce’s significant other not caring about her anymore but she can’t help it that she still cares about him. On “I Miss You,” Beyonce sings: “It hurts my pride to tell how I feel but I still need to… I miss you.” Another album highlight.

“Best Thing I Never Had” is the album’s second – and much better – single, where Beyonce declares to the person she was interested it that he doesn’t deserve her tears and she was the best thing he never had.

A change of tempo in the upward direction comes in the form of “Party”, a song that I cannot wrap my head around, mostly because it feels like sub-quality compared to the songs around it. But for those who like dancey Beyonce sound, this song is for you.

On “Rather Die Young,” another vocal-showcase ballad, Beyonce declares to her love interest that even though he smoked too much and drove too fast, he gave her a rush – made her feel like she was seventeen – and she’d rather die young than live her life without him.

“Start Over” is another album highlight where Beyonce acknowledges that the relationship reached a very rough patch, but she can’t help that she still loves the guy. And then she invites him to “start over” because they can’t let their good love die.

“Love On Top” is another declaration of love on the album where Beyonce’s love interest put her love on the top list of his priorities. How he’s the one she always calls, how his lips taste like champagne, etc…

I cannot also wrap my head around “Countdown,” another song for uptempo Beyonce fans. The song is basically a countdown from ten to one that ends with him being the one.

“End of Time” is rumored to be a strong contender for the upcoming single off 4. Many people are loving this song but I feel the album has many stronger songs but I do get the radio potential in this. And after all, you need a strong radio performance of a single to sell the album. On this song, Beyonce declares that she’ll “love you until the end of time.” The song is filled with a tribal-like rhythm.

“I Was Here” is the album’s most personal song. It is a testament of Beyonce’s achievements, what she has accomplished and what she still wants to do: “I wanna leave my footprints on the sands of time… When I leave this world, I’ll leave no regrets. Give something to remember so they won’t forget I was here, I lived, I loved. I did, I’ve done everything that I wanted…”

And the album is concluded with “Run The World (Girls),” which after the series of brilliant songs that precede it sounds like an out of place song on a much superior record. You start thinking what Beyonce was thinking when she released this song as the album’s lead single when she had much stronger songs that could have helped her sell the album more.

It’s always refreshing when a capable artist decides to deliver true artistic songs that display their talents and not just some brainless pop songs that only get you to dance. 4 is an album with many influences, the most prominent of which is an 80s RnB sound. It feels to be a natural evolutionary step for an artist who made her career by walking across genre lines. 4 is a great album that could be considered as Beyonce’s best.

Songs to download:

1+1, I Care, I Miss You, Best Thing I Never Had, I Was Here.

The Lebanese Forces Pioneering

On April 2nd, the Lebanese Forces commemorated the party’s disbanding.

As part of the proceedings, many people spoke about the importance of this party in the lives of many Lebanese and its vital role in the many years that it has been active. I will not go into those speeches, but they were very engaging. At one point a priest told a story about a woman who asked to go into a solitary cell at a convent. Three days later, she came out and told this priest how horrible those three days were and she wondered how the Lebanese Forces leader, Samir Geagea, could handle staying in worse conditions for more than seven years at the time. Geagea ended up being imprisoned in solitary confinement for over 11 years.

The Lebanese Forces have always been a highly organized party, as evident by their many events and the acclaim they get based on their level of organization.

However, that’s not where they’re pioneering. After all, many other parties in Lebanon are highly organized, albeit in a different way.

The Lebanese Forces are set to become the first party in Lebanon where the base elects the party’s leader. And that to me, is pioneering.

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