We’ve all used our Twitter or Facebook accounts to communicate with some brands, restaurants and whatnot. The idea of that brand being a few characters away and possibly getting feedback from them is one of those paradigm shifts, at least in Lebanon, when it comes to the relation of companies with their customers. As a result, most of the country’s firms that want to keep up with the time have upped their social media presence and most know that there’s an etiquette with which you should abide, one that doesn’t apply to end users like us.

Patrick Chemali was one of those people contemplating buying a car. He had been considering the new Nissan but didn’t like the ad Rymco, the car’s dealer in Lebanon, had done, as is his right obviously. If you haven’t seen the ad, here it is:

So he took his dislike to Twitter and called the ad lame. Instead of having Rymco inquire more about why he thought the ad was as such in order for them to “improve their services” later on, he was basically told they didn’t care for his opinion while being called an attention seeker. Professionalism much?

Who knew not liking an ad could generate such a response from a supposedly professional firm?

Of course, you won’t find all the above screenshot tweets on Rymco’s timeline now as they have been deleted.

Instead of absorbing a customer who simply did not like the ad, not the car, and tell him that the car was still great or to inquire about what he didn’t like in the ad, Rymco went on the attack and lost him in the process as well as many other clients he would have referred had he received a decent service for the money he wanted to invest in their product. Big mistake.

But maybe they were just drunk on a Friday night?

Update: Rymco apologized and are saying the entire thing was staged with them aiming at bad publicity to get publicity. They’re now offering Patrick a car for the weekend.