Les Apple Addict

A hilarious French video that has went viral in the past couple of days…. “Plus en plus de gens autour de moi qui font l’acquisition d’un mac. Mais pour eux c’est pas un simple ordinateur comme un PC. Non, pour eux Apple c’est une religion!”

Insert 5 minutes of him making fun of the whole Mac/iPhone obsession – even down the the most minute detail, the box. You know you’ve kept your macbook’s box somewhere.

Regardless, iPhones and Mac are awesome! Want a demo? :p



13 Facts About Steve Jobs

I recently finished reading Walter Isaacson’s biography of Steve Jobs titled, well, Steve Jobs. It was a fascinating read with more than a few insights into the life of this man that enchanted millions with his creations and who, like it or not, changed the world.

So I’ve decided to list thirteen interesting facts that I learned about Steve Jobs from the book. Hope you find them as interesting as I did.

1) Romance: he was a hopeless romantic – at least when he wasn’t busy bossing everyone around. Steve Jobs fell in love with two women his whole life one of which was his wife, Lauren Powell, with whom he shared more than twenty years of married life. As a testament of his love and gratitude to Lauren, here’s what he wrote her on their 20th anniversary:

We didn’t know much about each other twenty years ago. We were guided by our intuition; you swept me off my feet. It was snowing when we got married at the Ahwahnee. Years passed, kids came, good times, hard times, but never bad times. Our love and respect has endured and grown. We’ve been through so much together and here we are right back where we started 20 years ago – older, wiser – with wrinkles on our faces and hearts. We now know many of life’s joys, sufferings, secrets and wonders and we’re still here together. My feet have never returned to the ground.

2) Middle East: He didn’t care about the affairs of the Middle East. In fact, he never bothered in pursuing a meeting with his father, even though he met him without either one knowing who the other was as Jobs was a frequent customer of his biological father’s restaurant. Regarding the Middle East, Steve Jobs had this to say: “I don’t think anybody really knows what we should be doing over there. You’re fucked if you do [interfere in Middle Eastern affairs] and you’re fucked if you don’t.”

3) Simplicity: His mantra in life, which he translated to Apple was: “simplicity is the ultimate sophistication.” In fact, all of his designs for Apple products had this theme as their basis: can we take off this part and keep full functionality? If he thought it was doable (and more often than not, his engineers disagreed), he pushed them to do it. And they always pulled through.

4) iPhone & iPad: The iPad was being developed prior to the iPhone. The multi-touch technology which Apple invented was kept hidden from Jobs for fear he would find the technology ridiculous. When presented with it, he was fascinated by it and immediately recognized the potential. In fact, the only reason Steve Jobs wanted to develop a tablet computer was to “stick it” to a Microsoft engineer who kept bombarding him with his stylus-using tablet, which Jobs found to be dead on arrival.

“This guy badgered me about how Microsoft was going to completely change the world with this tablet PC software and eliminate all notebook computers, and Apple ought to license his Microsoft software. But he was doing the device all wrong. It had a stylus. As soon as you have a stylus, you’re dead. This dinner was like the tenth time he talked to me about it, and I was so sick of it that I came home and said, “Fuck this, let’s show him what a tablet can really be.”

5) iCloud: The idea of iCloud was conceived by Mr. Jobs back in 2008 but he never found the proper framework to introduce the service in a fluid way. Apple had an attempt with “MobileMe” which Jobs completely hated. Soon after its introduction, he gathered the team responsible for it, reprimanded them and sacked their lead engineer. As he went back home to his family and looked at his son, he thought about the families of those he sacked and how their fathers would be coming with the bad news to their families. But he didn’t let himself feel bad because he knew that hard decisions needed to be taken and if no else did, he was the one who would.

6) Antennagate: His handling of the iPhone 4’s antennagate issue (where touching the iPhone 4 in a certain way on the lower left side would reduce cellular signal) was hailed by many professors as groundbreaking. Going on stage and proclaiming that the issue was blown out of proportion, that phones were not perfect and if anyone’s not happy with their device they can bring it back to Apple, Steve Jobs not only changed the context of the conversation from an opportunity of ridicule against the iPhone 4 but to one where he showed the shortcomings of smartphones across manufacturers. According to Scott Adams, created of comedy strip Dilber:

“If Jobs had not changed the context from the iPhone 4 to all smartphones in general, I could make you a hilarious comic strip about a product so poorly made that it won’t work if it comes in contact with a human hand. But as soon as the context is changed to ‘all smartphones have problems,’ the humor opportunity is gone. Nothing kills humor like a general and boring truth.”

7) Illness: Steve Jobs’ cancer treatment was groundbreaking in the sense that more often than not, he was one step ahead therapy-wise. He had his full genome decoded, costing him more than $100,000 at the time, as well as the genome of his cancerous cells, and he had a molecular therapy approach that targeted all the little mutations of the cancer as it progressed. His pancreatic cancer had an early diagnosis as well but Steve Jobs refused to have the required operation because he didn’t want to open up his body and be violated like that. Six months later, he figured – under pressure from many people – that his alternative treatments and wanting to distort reality wasn’t working. So he had the operation, which was not a full wipple procedure. It was then that the doctors suspected the cancer had spread. This was the start of his physical demise.

8) iPad: Steve Jobs was very displeased by the press reaction to the initial iPad. He wasn’t sure what was the cause of the overall negative reaction and he decided that the iPad 2, which was conceived even as the first iPad was being introduced, would be even more groundbreaking. Soon after the iPad was released to immense success, his greatest reward came from a Forbes article by Michael Noer, who was reading off his iPad in a rural part of Bogota, Columbia when an illiterate six year old came over to him and was intrigued by the iPad. Noer handed it over. The boy managed to scroll around the apps and play a round of pinball – all on his own.

“Steve Jobs has designed a powerful computer that an illiterate six-year-old can use without instruction,” Noer wrote. “If that isn’t magical, I don’t know what is.”

9) Think Different: Steve Jobs wanted people to “think different.” If the idea to “think different” required them to use LSD or Acid, he didn’t care. He calls using those substances one of the most enlightening events of his life, getting him to see things more clearly and in a different light. Years later, this extra-depth, so to speak, that Jobs acquired would translate in his work first at Apple where he designed the Macintosh, in NexT and then in Pixar before returning to Apple and pulling out of the grave it was digging for itself with subsequent CEOs who cared more about profit than about products.

10) AppStore: Steve Jobs was against the introduction of third-party apps to the iPhone. He felt that would be a betrayal of some sort to the closed system that he envisioned. By having third party apps introduced on the iPhone, he would be creating a way for people to abuse the tightly engineered software-hardware combo that Apple made. However, after many people started pressuring him to allow it – including John Ive, designer of the iPhone and one of the few people Jobs trusted immensely. He decided to sleep on it before coming back with the idea of the App Store where developers would develop apps subject to strict rules and Apple would be testing all the submitted apps, which would give iPhone users a more enriching experience on their phones and wouldn’t relent the protective control Apple had over the device.

11) Closed Systems: Steve Jobs’ “need” for control is seen by many as contrary to the hacker mentality that he had as  Apple was launched – the rebel against the big brother establishment. And this is one of the main discrepancies between him and Bill Gates where the latter believes in openness while Jobs believed in closed systems for the simple matter that coordinating hardware and software delivers the best possible product to the user. When you start giving users room to do as they please with the product, the quality of the product dramatically decreases. Steve Jobs wanted to provide the users who opt for his devices the best possible experience and for that, he figured a closed system would be the best way possible.

12) Pixar: Steve Jobs is responsible for many of the animated movies that we consider as cartoon-gold in the last ten years. As CEO of Pixar, he gave us Toy Story, Toy Story 2′ A Bug’s Life, Finding Nemo…. As head of Pixar, he got into many disputes with the CEO of Disney who saw them as dispensable animators while Jobs saw Disney as a mere distributor. Disney hadn’t given the world a decent cartoon movie in a long time and their major revenue was beginning to shift towards amusement parks. Their animation department was reporting losses… In a way, Steve Jobs also saved the animation industry from being overtaken by creatively blind CEOs at Disney whose sight was set only on the profit margin they made.

13) Genius: Steve Jobs was not super smart. He was a genius. The difference between the two is subtle and yet existent. He did not have raw processing power, which is intelligence, but he was genius in the sense that he was able to see what others couldn’t. He was able to think outside the box set by the corporates of our time to deliver great products that would help bring humanity forward, which was Steve Jobs’ goal all along. His invention of the iPod was not groundbreaking in the sense that music players existed before. But it was groundbreaking in the sense that he saw the shortcomings of all those music players and was able to use resources that he did not have to change the music industry forever. Sony, for example, has a music recording branch as well as a technology branch but they never got the idea to make the iPod. He also saved the music industry by launching the iTunes Store, which lessened the blow of the mass hemorrhages due to piracy. With the iPod and the Macintosh before it, Steve Jobs managed to create a need for a digital hub that many thought they didn’t need. His business strategy was not one based on market research but on insight. He didn’t care what customers needed now. He cared about what they would need tomorrow. That’s how he made the iPhone and subsequently the iPad. That’s why Apple is the world’s leading company today – all because of this man who saw out of the box, by standing on the “shoulders of those that preceded [him].

And one more thing…

Steve Jobs was the biggest business executive tycoon of our time. There is no doubt about that. Anyone who is trying to discredit him based on some non sequitur argument is delusional. If our legacy as people is to bash the accomplishments of those that preceded us, helping us move forward, then I have no idea where we are heading.

If you are in Lebanon and want to buy the book, it is available at Libraire Antoine from whom you can buy the book online. If you’re outside Lebanon, you can buy the book off amazon.

RIP Steve Jobs

The world lost one of its few visionaries a few hours ago.

Today, we bid farewell to Steve Jobs, the man who single handedly moved the technological world into the future with his inventions: iPhone, iPod, iPad, Macbook…

Steven Spielberg has called Steve Jobs the “Thomas Edison of our times” and deservedly so. It’s very easy to imagine a world that didn’t have Steve Jobs – one where we’d all still be using phones with keypads that only serve their basic function, where our notebooks constantly crashed, where we didn’t feel inspired by a company  to advance in our lives and where we were content with what we had.

It’s very easy to criticize Apple. But it’s also very easy to look at what Steve Jobs did for Apple and the world and be amazed by how talented this man was and how great his achievements are.

Today we bid farewell to Steve Jobs. But the chapter in our history and present that Steve Jobs has opened will not close anytime soon. It will live on – just like the legacy of this man. It will never die.

Steve Jobs has been through the hardships of life. He was born for an out of wedlock couple, in a time where such a thing was frowned upon. He was put up for adoption. He dropped out of college. And yet, for someone who has been through so much, he sure left his mark in the world.

RIP Steve Jobs. The world will miss you. Thank you for being the great man that you are. Thank you for changing the world.

Steve Jobs Resigns as Apple CEO

Steve Jobs has just submitted his resignation as head of the world’s most lucrative company, Apple.

To the Apple Board of Directors and the Apple Community:

I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple’s CEO, I would be the first to let you know. Unfortunately, that day has come.

I hereby resign as CEO of Apple. I would like to serve, if the Board sees fit, as Chairman of the Board, director and Apple employee.

As far as my successor goes, I strongly recommend that we execute our succession plan and name Tim Cook as CEO of Apple.

I believe Apple’s brightest and most innovative days are ahead of it. And I look forward to watching and contributing to its success in a new role.

I have made some of the best friends of my life at Apple, and I thank you all for the many years of being able to work alongside you.


For any Apple-fan, this is a sad day indeed. Steve Jobs has been responsible for making Apple what it is today: one of the world’s leading companies with its introduction of the iPod, iPhone, iPad, iTunes, OS X, Macbook, etc…

Steve Jobs will remain as chairman on the Apple board.

iOS 5 Rumor Roundup

With the WWDC set in less than 12 hours, I have decided to make a rumor round-up of what to expect in the upcoming update of iOS: iOS5

1) better notification system and widgets:

The iOS’ notification system has been the center of criticism since it was implemented. Many felt it was intrusive and not practical. Moreover, many feel the interface has gotten bland after 4 years of looking at pretty much the same home screen design. iOS 5 is expected to introduce a better notification system, as well as widgets, such as the weather app updating it’s icon (yes, I’m sick of seeing it sunny when it’s snowing outside).

2) Deep Twitter integration

With twitter launching its own photo-sharing service in the coming weeks, Apple is expected to integrate twitter in all sides of its upcoming iOS. It will allow users to share things directly from the iPhone/iPad/iPod touch to their twitter accounts.

3) Automatic App updates

A leak with iTunes wording has revealed that Apple is introducing an automatic update system for the apps on the iDevice, which you can turn off. What’s this option supposed to do? Well, as the name implies, it automatically updates your application so you don’t have to constantly check for updates via your iDevice or computer and with iOS being the unparalleled #1 platform when it comes to apps, this would definitely be handy.

4) iDevice Support

As with previous updates, iOS 5 is expected to have certain options not available for the iPhone 3GS and the third generation iPod touch. The iPhone 4, iPad and iPad 2 should have all iOS options available to them, as well as the upcoming iDevice updates, set to come in September.

Apple will also introduce the final version of the new Mac OS: OSX Lion, along with its new service: iCloud, which will allow users to stream purchased music via 3G or wireless, without syncing them to their device.

Regardless of what actually comes true, for any Apple fan, the WWDC is a very exciting time because it shows what this ingenious company is up to. And it’s always great!

The iPad 2 Event Rundown

Apple announced its upcoming product today, the second generation iPad, named: iPad 2.

Steve Jobs, whose presence at the event was doubted, came on stage to give the keynote address, starting, as usual, with a few stats.


– Over 100 million books have been downloaded so far.

– Publisher “Random House” (DaVinci Code…) is now available on the iBooks Store, adding up over 17,000 books.

Apple ID:

– Over 200 million subscribers, possibly the biggest credit card subscribers online.

App Store:

– $2 Billion is the total revenue App Developers have made by selling their apps via Apple’s AppStore.


– Apple has crossed the 100 million iPhone threshold.

Pretty interesting, right?

Jobs then proceeded with a brief presentation about how 2010 was the year of the iPad. Calling it their third post-PC blockbuster, it’s both “magical and revolutionary.”

With over 90% market share, the release of the iPad has been the most successful consumer product launch yet. Over 15 million iPads were sold between April and December 2010.

Moreover, he announced the availability of over 65,000 apps for the iPad currently. Other platforms have a measly 100.

A brief video was then played about how ground-breaking the iPad was: used with doctors, in brain surgeries, in helping autistic children, in universities…

Then it was time to announce the main event of the keynote:

iPad 2:

– All new design.

– Boasts an A5 processor, becoming the first tablet to have a dual core processor, using the same low power as the A4 processor found in the original iPad and the iPhone 4.

– Has a built-in gyroscope, like the iPhone 4.

– It’s thinner than the iPhone 4, at 8.6 mm and 33% thinner than the original iPad. It’s also, at 1.3 pounds, lighter than the original iPad.

– It has two cameras: One on the front and one on the rear.

– Comes in two colors: black and white.

– Battery life is over 10 hours, or a month on standby.

– Same prices as the original iPad.

– Supports HDMI video output via a separately purchased cable for $39.

– Available starting March 11th in the U.S. and March 25th in 26 other countries.

Next was another highlight of the evening, the Smart Cover:

– Instead of hiding the iPad’s design, this is a front cover.

– Has magnets, allowing it to auto-align.

– iPad sleeps when the cover is closed and wakes up when it’s opened.

– Can be folded into different shapes, depending on your need.

And it wouldn’t be a complete Apple event without a part addressing iOS.

iOS 4.3:

– Available March 11th, along with iPad 2.

– Involves improvement to Safari’s performance.

– Enables iTunes home sharing, allowing you to get your iTunes content over Wi-Fi.

– Involves improvement to Airplay.

– And for the iPad, it enables the preference if you want the side button to be a mute button or an orientation lock button.

– Enables personal hotspot, for iPhone 4 only.

– Facetime is also added to iPad 2, along with PhotoBooth functionality, allowing the user to have split-screens, tamper with colors, etc…
Facetime iPad2

Then two apps for the iPad were demoed: iMovie and Garageband, both available on March 11th as well. They looked pretty cool and on a Dual Core device, I think they’d be pretty functional, as evident by the many video and song demos that were played at the keynote, made only by those apps.

So are you buying an iPad 2?