Alfa Introduces New Plans: “Midline” – With a Hilarious Ad!

After a rather successful introduction of U-chat to the Lebanese market, Alfa has come up with two new bundles for its customers, this time for postpaid users. And they have called the new lines “Midline.”

The two bundles consist of the following:

Midline $60:

Midline $35:


If you’re a postpaid (sebet) user and you want to switch to midline, you call 111 and you’ll be done. If you’re not a postpaid user, you have to go down to an alfa office where you have to sign a contract and pay $50 as a connection fee.

Honestly, I have no idea how useful these plans would be with such dismal SMS quantities. 25 or 55 SMS for a whole month without a data plan? Really?

So before subscribing to them, make sure you mentally add at least $20 for the 500MB internet bundle, which makes the whole “midline” business very topline.

Either way, similarly to their funny U-chat ad, Alfa have an ad for Midline as well. And it is hilarious as well. Check it out:

Lebanon’s Alfa Introduces U-Chat

I was driving yesterday when I heard an ad on the radio announcing a new type of prepaid plan from Alfa called U-chat. When I got home, I researched about it further and found the offer to be very interesting and unLebanese-like.

U-chat is a new recharge system, next to regular prepaid and Waffer, that’s closer to a plan than a simple credit recharge. Two varieties exist: $9 and $17.5.

You can switch your prepaid line to U-chat and convert U-chat back to prepaid free of charge. The recharges for regular prepaid, not Waffer, apply to U-chat. You can also have someone send you credit if you are low on it.

The following are the plans:

For $9:

For $17.5:

And out-of-plan rates:


The 10 or 20 minutes for weekdays are for the whole month. If you finish those 10 or 20 minutes before the month is up, you’re charged 60 cents per minute even if the 20 or 40 minutes for the weekend are not done.

I think the “Out of Plan” charges are overpriced, which makes this the main drawback of the plan, when it comes to minutes and extra MB consumption.

The plans in themselves are interesting considering we’ve never had a texting, calling and data bundle in Lebanon before.  This a good step. But seeing as such plans are apparently not impossible, shouldn’t there be a bigger variety especially for users who might need more than 250MB per month and more than 60 minutes?