Soon after its ad featuring Nadine Labaki as the main face of the Keep Walking Lebanon campaign, Johnnie Walker has now launched a full fledged campaign called “The Keep Walking Campaign,” which is excellently explained by Nadine Labaki in the following video:
As you can see, there are three projects which you can support. Regardless of your preference, each of these projects is aiming to improve a part of our life in Lebanon which needs support. On the tourism side, I had blogged previously about how tourists need to see a side of Lebanon that goes beyond Beirut. On the business side, companies such as Seeqnce are helping startups get a foothold in the markets they are trying to get into and on the environmental aspect, Greenpeace Lebanon has recently launched a mission to increase awareness for our waters.
So as you can see, the three main projects supported by the Keep Walking project are all an essential part to improving Lebanon as a society: gain awareness for our nature, protect our nature and help our youth market themselves.
The project has five stages. The participants will be rewarded at the end of every stage with the top walkers earning a brand new 16GB iPad 2 and the two runners-up will receiving a bottle of Johnnie Walker Blue Label. I know some of you are vying for the runner up slot now. Voting will end on March 3rd, with the results being announced a few days later.
As Nadine said, you can support your favorite project by “walking the steps” for them. The more steps you walk, the higher the chance it gets to be selected as the winner. The steps include sharing videos, talking about the project, supporting it, etc… You can download the project’s iPhone app here or the Facebook app here.
Nadine Labaki asked a very poignant question in her movie. Where do we go now? Well, this is the direction you should take. Help Lebanon one step at a time. It’s not even that difficult. All it takes is the clicks of a few buttons.
For those who like to party hard on NYE and then drive back home, Lebanon’s NGO Kunhadi has an ad right for you – and it is simply great.
The campaign has two components: a video and a poster, both of which are making the viral rounds because of their very sincere message and the simplicity with which they were made.
For non-Lebanese readers, the ad says: your parents are staying up on New Year’s Eve for you to come back. Don’t drink and drive.
The YouTube video to accompany this poster is:
You have to give it to Kunhadi. Their ads are always poignant and emotional. I also remember their Mother’s Day ad was brilliant as well.
And on another note, is it just me or is the Lebanese marketing scene becoming way more creative than it used to be? First there was the Lebanese Brew ad, then there was the Nadine Labaki Johnnie Walker one, followed by Fransabank and then MAD Beirut.
But no matter… hopefully the message in this video comes across. And what’s more important is for those who are going to parties to be aware not to get into cars with drunk stubborn friends who refuse to take a cab.
I am most definitely not into the Beirut clubbing scene. But this ad is simply awesome and it comes after a series of ads circulating the Lebanese scene that are also really well-made: the Fransabank ad, the Lebanese Brew ad or the Nadine Labaki Johnnie Walker one.
This ad, however, is not about a beer and not about a bank’s history. It’s simply about a new nightclub in Beirut called MAD Beirut. I had first seen the ad in my friend Ali El Dali‘s post about it, which he titled: This is what Beirut is all about.
While I disagree with Ali that this ad encompasses all that is Beirut, it showcases an aspect of the Lebanese population that many take for granted: the liveliness.
“Because you rocked the world, you shocked the world, you changed the world.”
Check out the ad:
One of the best TV Ads I have ever seen in Lebanon. Absolutely epic.
Apple has launched another ad for the iPhone 4S’ Siri – and this time, it’s all about Christmas and Santa.
Having used Siri for the past month, I can attest to its functionality – everything mentioned in the video (apart from the location part since that’s only functional in the United States at this point) fully works and more often than not without a hitch.
So if you’re not into the holiday spirit yet, check out Santa and his 3.7 billion appointments for New Year’s Eve. Perhaps that should take some load off your shoulders.