The Lebanese Brew Ad Campaign: Try Something Brave… the Last Summer on Earth

I blogged several months ago about a great ad video by Lebanese Brew: Courage is Contagious.

The message behind that video was about the importance of being courageous enough to be free in life. And it extremely well done.

Well, who knew Lebanese Brew can come back with an even better campaign this time around?

Not straying away from their previous message, the Try Something Brave campaign is here: Going out of your comfort zone and doing things that you never thought you’d do, on the last summer on Earth.

All of these amazing ads are part of a video that has creativity & ingenuity written all over it:

Can I say brilliant? Can I say awesome? Can I say I got goosebumps?

This is probably the first time I’d want to try something after an ad campaign. I really want to have some Lebanese Brew right now.

Check out the campaign’s website by clicking (here) – it will redirect you to their Facebook page where a countdown for a smartphone app (for both iOS and android) is taking place. Almost 90 hours to go until you can get the app and try something brave. I’ll make sure to let you know about the app too.

Cheers to Lebanese creativity!

Update: The agency that did these is Interesting Times. I mention this because I think these ads are such a breath of fresh air that I need to congratulate the agency, even though they don’t need me. They have this feel of Lebanese friends sitting together and coming up with them – very authentic and very refreshing. A job truly well done, Interesting Times! 

Lebanese Brew: Courage Is Contagious

If you were like me and hadn’t heard of the new Lebanese beer in town, well, now it’s time to pay attention. In case you thought, like me, that almost no one can top off leading Lebanese beer Almaza’s ad, here comes a “Courage” campaign by Lebanese Brew.

With a YouTube video featuring Lebanese youth partying, drawing graffiti, living their life all to the backdrop of our gorgeous capital, the brand new beer’s image is glowing.

The video even starts with a guy and a girl the morning after having sex, being courageous enough to tackle something that happens very often in Lebanese society while almost everyone hides behind their shadow regarding it.

The liveliness of Beirut and its youth is the center piece of this ad to show the courage of both the city and the people. The video serves a double purpose: to show the courage of this brand in trying to enter an already almost-full market and the courage of the Lebanese people who have defied all odds and are still here.

The theme “courage is contagious” is to show that if you are courageous enough to stand for what you believe in, those who are less so will soon follow. It’s not very hard to relate this to the recent revolutions in the Middle East and how, according to Robert Fisk, the Lebanese revolution in 2005 gave the spark that started them all. After all, our courage as Lebanese is contagious.

Kudos for a very well-done video. It’s sad it only has 3000 views since it was uploaded in July 2011.